About
We started by teaching it
BirdMatrix was founded in 2017 as a digital marketing training company. Teaching came first, and it is still the reason we work the way we do: if you cannot explain why something works to a room of people learning it, you probably do not understand it well enough to charge for it.
How we got here
Training company, then consultancy, then agency
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2017 — Teaching
Hemant Sharma started BirdMatrix as a digital marketing training company, working with people who wanted to learn SEO properly rather than collect certificates.
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2019 — Consulting, then doing
Clients kept asking us to run the work rather than explain it. We moved into consultancy and hands-on execution, which is where most of the agency sits today.
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2022 — Wider remit
Digital PR and influencer work joined the mix, because rankings increasingly depend on whether anyone outside search has heard of you.
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2026 — Building the tools
We built Dorqa, a full SEO and AI-visibility platform, and published our first original research on how Google's AI Overviews cite Indian D2C brands.
How we work
Rankings are a means, not the result
Plenty of agencies will send you a report showing positions improving while the business sees nothing. A ranking that brings no traffic, and traffic that brings no enquiries, are both just numbers on a slide.
So we start from what the business needs to happen, work backwards to the searches that produce it, and report against that. If a keyword ranks and nothing follows, we say so rather than putting it in the monthly deck.
We are small on purpose. Eight people means the person who audits your site is the person who does the work, not a name on a pitch deck who hands you to someone junior after the contract signs.
It also means we say no. If what you need is outside what we are good at, we would rather tell you in the first call than learn it on your budget.
Team
Eight people
Hemant Sharma
CEO and CMO. Founded BirdMatrix in 2017. Nearly a decade in SEO, previously at Genpact, IBM and Google.
Nandita Ghoshal
Consulting Partner, Public Relations
Amit Sharma
Strategic Advisor, Go-to-Market
Nidhi
Brand Strategist
Riya Rani
Web Developer, Growth
Purshottam
Operations Head
Toshi Gupta
Digital PR
Vipul Sharma
Graphic Designer
What makes this different
We build the tools and publish the data
Our own platform
Dorqa is a full SEO and AI-visibility platform we built and run.
Original research
100 Indian D2C queries through Google's AI Overview, three draws each, every citation coded. The study.
Still teaching
AdSchoolMaster, our training community, has over 7,000 members.
Come and talk to us
Send us your site and we will come back with a free audit: what is holding it back in search and AI, and what we would do first. Hemant or a senior strategist replies within one business day.