SEO
Rankings you can trace to revenue
We start from what your business needs to happen, work backwards to the searches that produce it, and report against that. If a keyword ranks and nothing follows, we say so.
What the work is
Three things, in this order
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Fix what is stopping you
Crawl and indexation, site speed, internal linking, duplicate and thin pages, redirect chains, structured data. Unglamorous, and usually where the first gains are. On a site that has been through two or three redesigns there is normally a lot of it.
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Build what should rank
Pages written for a search someone actually performs, mapped to where they are in deciding. Most sites have plenty of content and very little of it aimed at a query with intent behind it.
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Earn the authority to hold it
Digital PR and links from places that would cover you anyway. This is the slowest part and the one that separates a site that ranks for a quarter from one that keeps ranking.
Why us and not the agency down the road
We built the tools and we publish the data
Our own platform
Dorqa is a full SEO and AI-visibility platform we built and run. When we tell you what your rankings are doing, we wrote the thing measuring it, and we know exactly which numbers are modelled rather than observed.
Published research
We ran 100 high-volume Indian D2C queries through Google's AI Overview, three draws each, and coded every citation. Method and dataset published in full. Read it.
We still teach it
AdSchoolMaster has over 7,000 members. Explaining SEO to people learning it is a good test of whether you understand it or are repeating what you read.
Honestly
What SEO will not do for you
It will not produce results next month. Technical fixes can move things in weeks; content and authority take quarters. Any agency promising otherwise is either buying traffic or misreading their own reports.
It will not fix a product nobody wants. Search finds people who are already looking. If nobody is looking, you need demand generation, and we would say so rather than sell you a retainer.
And it is no longer only about Google's ten blue links. AI Overviews and chat assistants now answer a growing share of queries without a click, which is why we treat AI search as part of the same job rather than an upsell.
On some engagements paid search is the right thing to run alongside it, so the pipeline has something to work with while organic compounds. That is what we did for Chetna Realtors.
Proof
89 lead form submissions a month by month three Chetna Realtors · New site, organic and Google Ads from scratchA new real estate consultancy in Gurugram with no website and no search presence, in one of the most contested search markets in India. See the work.
Start with the audit
Send us your site and we will come back with what is holding it back in search and AI, and what we would do first. Yours to keep either way. Hemant or a senior strategist replies within one business day.