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Terms

Terms of use

These cover the use of this website. They do not cover client work, which is governed by whatever we have signed with you.

Last updated September 2026. BirdMatrix LLP, Gurugram, India.

Using this site

Read it, quote it, link to it. Do not scrape it at a rate that degrades it for other people, do not attempt to break it, and do not use it to distribute anything unlawful.

What is ours

The words, the design, the logo and the research on this site belong to BirdMatrix LLP unless stated otherwise. Quote us with attribution and a link and we are happy. Republish a page wholesale as your own and we are not, which we mention because it has happened to us.

Client names, logos and coverage remain the property of their owners and appear here to describe work we did.

Accuracy

We try hard to be accurate, and we publish figures with their working shown. Search changes constantly, so anything here describing how search engines or AI systems behave is true as at the date written and may not be true later.

If you find an error, tell us and we will correct it. That is not a formality; a study that invites people to check the arithmetic only works if we act on it.

No advice

Nothing on this site is professional advice for your particular situation. Reading a service page is not an engagement, and we accept no liability for decisions taken on the basis of general content here.

The audit offer

The free site audit is exactly that: free, with no obligation on either side. It reflects our honest reading of your site at the time we look at it. It is not a guarantee of results, and we sometimes conclude that you do not need us.

Links out

We link to client sites, publications and third-party tools. We do not control them and are not responsible for their content.

Liability

This site is provided as is. To the extent the law allows, we are not liable for loss arising from your use of it. Nothing here limits liability that cannot lawfully be limited.

Governing law

These terms are governed by the laws of India, and the courts at Gurugram, Haryana have jurisdiction.

Contact

[email protected]